![]() ![]() Note that paused ads and ad sets won’t restart on their own after the changes are applied.The Facebook Pixel is an integral element to the success of your Facebook campaigns. If your ads or ad sets were paused, you must restart them in Ads Manager after the 3-day period is over. During this time, updated conversion events aren’t available for optimization or reporting. If you modified events (for example, you reprioritized events or turned value optimization on or off) that are used in ads that are currently running, impacted ads and ad sets are automatically paused for 3 days. If you deleted events used in ads that are currently running, impacted ads and ad sets are stopped and cannot be restarted. If you added new events and they don’t impact any ads that are currently running, the event changes are applied immediately. You should choose the events that provide the most value to your business. These events may still be happening, but they might not reflect in reporting. As a result, all other events may report numbers that are lower than expected, even if they are part of the 8. For example, if someone adds an item to their cart and makes a purchase in one session, only the higher prioritized event will be reported. According to Facebook, only the highest priority event will be sent whenever a customer takes multiple actions during a conversion window. You should pay special attention to your event priority order. To rearrange the priority order of these 8 conversion events, you need: admin access to Facebook Business Manager account, and access from Facebook Business Manager account to the Facebook Pixel for which you want to configure events. Repeat steps 7-10 for all the events you want to configure.ĭrag and drop your events from highest priority at the top, to lowest priority at the bottom. You can find out more about value sets here. ![]() Select the number of value sets you want to set up under Assigned Events. The events with Value Optimization option enabled should be placed in the higher priority order. Please refer to Facebook's guide here for more information. Purchase: Data will be recorded when a customer completes a purchase and views the thank you page in the checkout.Įnable Value Optimization for the event if you want to optimize ads campaigns. InitiateCheckout: Data will be recorded when a visitor clicks on the checkout button. ViewContent: Data will be recorded when a visitor views a page, for example a product page.ĪddToCart: Data will be recorded when a visitor adds a product to the shopping cart. ![]() We suggest adding these main events to your Pixel: Select the pixel or custom conversion in Pixel/Custom Conversion and select the event you want to configure in Event Name. See more information on how to verify domain ownership via this link.Ĭlick Edit events under the domain and click Edit in the pop-up to continue. If you have not verified your domain, you need to click Verify domain. Under Aggregated Event Measurement tab, select Configure Web Events.Ĭhoose the domain you want to set up events for. Select the Pixel you want to set up events for. Log in to Facebook Business Manager and select Events Manager. However, you can still rearrange these events into a new priority order for your store by following ShopBase's guide in this article. According to its recent announcement, Facebook will begin to limit 8 conversion events per domain in an online store.įacebook will initially configure the conversion events believed are the most relevant to your business based on your activity. To adapt to policy changes in Apple's App Tracking Transparency Framework, Facebook has launched Aggregated Event Measurement. ![]()
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